Factors affecting purchase decisions: Horison Hotels West Java Area

Arif Zulkarnain1, Trias Septyoari Putranto2, Maryani3, Leonandri Dino4

Hotel Management Department, Faculty of Economics and Communication12BinaNusantara University, Jakarta, Indonesia 11480 Email:arief.zulkarnain@binus.edu,tputranto@binus.edu Information Systems Department, School of Information Systems3BinaNusantara University, Jakarta, Indonesia 11480 Email:yanie@binus.edu Hotel Management Program4SekolahTinggi Pariwisata Trisakti, Jakarta, Indonesia 12330  Email:dinoleonandri@stptrisakti.ac.id

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