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Factors affecting purchase decisions: Horison Hotels West Java Area

Arif Zulkarnain1, Trias Septyoari Putranto2, Maryani3, Leonandri Dino4 Hotel Management Department, Faculty of Economics and Communication12BinaNusantara University, Jakarta, Indonesia 11480 Email:arief.zulkarnain@binus.edu,tputranto@binus.edu